THE POWER OF GOLD
A very successful home-based business decided to open on the high street and came to Vinyl Signs Whitby for a very special sign to put its name on the map…
Thanks to a wonderful fascia sign by Vinyl Signs Whitby, Rhoobarb and Co has a presence among Whitby’s businesses that’s hard to ignore. It radiates class and quality. It’s a perfect fit within the town’s tightly regulated planning policy. And Rob Lamerton’s customer is, understandably, delighted with it.
Rhoobarb and Co began its career under a different banner as a home-based business offering its clientele a range of beauty treatments and products. It grew rapidly and to the point where home no longer seemed an appropriate place to operate it. So the decision was made to take it, and the products and services it offered to the high street.
The company’s founder wanted an eye-catching and memorable name for the business and “Rhoobarb” certainly ticks that box. Interior design came under the microscope too and the decision was made to “do things properly” so a designer was consulted. Among the designer’s output was a proposed trading style to inspire the creation of a sign. Rhoobarb’s founder had very definite views on the subject of the signs too.
Given the new location of the business Rhoobarb wanted a sign inspired by the construction of the one used on the business next door – an establishment trading under the name of The Moon and Balloon. All roads from there led back to Rob Lamerton and the team at Vinyl Signs Whitby who made the it.
Rob’s prescription for Rhoobarb is brilliant in its simplicity and yet the effect it achieves is dazzling. The Rhoobarb and Co sign comprises flat-cut letters mounted to the fascia on stand offs. The acrylic is a dull gold in colour. Rob edged the mounted letters with a thick outline made from Metamark Gold Polish, a cut and applied self adhesive material with a mirror-like durable gold finish. The type used supports the provision of an outline and helps it maintain a consistent thickness throughout. The effect achieved in this simple construction is stunning. The sign looks a million dollars but cost Rhoobarb and Co a lot less.
Rob Lamerton served time learning his trade with brush in hand. That eye for layout and proportion has a role among today’s production hardware and modern materials. With results like those achieved for Rhoobarb and Co in Vinyl Signs Whitby’s portfolio, the company’s talents are certain to be much in demand.
Nice job, Rob.
Vinyl Signs of Whitby puts Bothams back on the map
The charm of old, narrow streets and the bulk of modern heavy goods vehicles don’t make the best of partnerships as an ornately bracketed sign above long established bakers, Bothams of Whitby was to discover. There’s been a Bothams in the ancient port town since 1865 arguing that it has a longer-standing claim on its space than articulated trucks do.
A projecting sign identifying Bothams was recently introduced to a bit of close-quarters contact with a truck and came off second in the encounter. The sign, a beautiful hand-painted piece framed with an ornate projecting hanging bracket was created and fitted by well-known local sign artist Robert Lamerton. The blacksmith crafted bracket work was easily straightened but the sign panel itself, was beyond economic repair.
Enter Vinyl Signs of Whitby and its managing Director Robert Lamerton, the same Robert Lamerton who’s painted the original. Robert prescribed a replacement panel in more modern, resistant materials and proved that a trained eye for lettering and layout in tandem with today’s hardware and materials can produce a spot-on result.
Metamark M7 cut and applied materials now do the job once reserved for brush applied paint. The detail is cut from several Metamark M7 colours and skilfully laid up against the M7 background. Bothams now has its sign back and looking its traditional best. The sign also enjoys the benefits of its being made from modern, maintenance free materials by a hands-on craftsman.
Robert Lamerton commented, “I learned signwriting in the traditional sense and it has given me an appreciation for lettering and layout that works well it today’s modern market too. It’s good to see Bothams’ sign restored to its position above the shop. We’re ready to oblige again if needed!”
Robert’s company, Vinyl Signs of Whitby undertakes the design and production off all forms of signing and vehicle graphics and is well known to businesses in the locality.
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