THE POWER OF GOLD

A very successful home-based business decided to open on the high street and came to Vinyl Signs Whitby for a very special sign to put its name on the map…

Thanks to a wonderful fascia sign by Vinyl Signs Whitby, Rhoobarb and Co has a presence among Whitby’s businesses that’s hard to ignore. It radiates class and quality. It’s a perfect fit within the town’s tightly regulated planning policy. And Rob Lamerton’s customer is, understandably, delighted with it.

Rhoobarb and Co began its career under a different banner as a home-based business offering its clientele a range of beauty treatments and products. It grew rapidly and to the point where home no longer seemed an appropriate place to operate it. So the decision was made to take it, and the products and services it offered to the high street.

The company’s founder wanted an eye-catching and memorable name for the business and “Rhoobarb” certainly ticks that box. Interior design came under the microscope too and the decision was made to “do things properly” so a designer was consulted. Among the designer’s output was a proposed trading style to inspire the creation of a sign. Rhoobarb’s founder had very definite views on the subject of the signs too.

Given the new location of the business Rhoobarb wanted a sign inspired by the construction of the one used on the business next door – an establishment trading under the name of The Moon and Balloon. All roads from there led back to Rob Lamerton and the team at Vinyl Signs Whitby who made the it.

Rob’s prescription for Rhoobarb is brilliant in its simplicity and yet the effect it achieves is dazzling. The Rhoobarb and Co sign comprises flat-cut letters mounted to the fascia on stand offs. The acrylic is a dull gold in colour. Rob edged the mounted letters with a thick outline made from Metamark Gold Polish, a cut and applied self adhesive material with a mirror-like durable gold finish. The type used supports the provision of an outline and helps it maintain a consistent thickness throughout. The effect achieved in this simple construction is stunning. The sign looks a million dollars but cost Rhoobarb and Co a lot less.

Rob Lamerton served time learning his trade with brush in hand. That eye for layout and proportion has a role among today’s production hardware and modern materials. With results like those achieved for Rhoobarb and Co in Vinyl Signs Whitby’s portfolio, the company’s talents are certain to be much in demand.

Nice job, Rob.

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